Marketing Isn’t a Dirty Word: How to Promote Your Work and Boost Your Career 

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Emily Worden, Boston-based Entrepreneur, Consultant and Writer www.emilyworden.com

Emily Worden led a seminar on marketing and self-promotion techniques for artists. “Many creative people shy away from marketing and sales,” she noted, “because they’re uncomfortable with promoting themselves or they simply don’t know where to start. Well, it’s time to get over that. Today’s successful artists know that talent is only half the equation. Marketing, sales and business savvy are important too. And here’s the best part – that stuff is pretty fun, and it’s a lot easier to do than you may think. Marketing, branding and sales are all about telling your story, engaging with fans and networking with other like-minded people. It’s that simple.”

The seminar covered marketing tips to help attendees promote their work and boost their careers. Participants reviewed strategies for branding, marketing, sales, social media and building effective websites. They left the seminar with actionable advice and practical resources to help them effectively market their talents and increase sales.